Interio is one of the Swiss go-to spots for furniture. Their marketing team challenged me to align their Instagram presence with the overall brand communication strategy.

In 2015 and 2016, the assignment was to launch Interio's brand on Instagram. In close co-creation with Interio 's marketing department, I developed an Instagram strategy that enabled the furniture house to meet the right audience where they are and brighten the community's everyday life with an inspiring twist.

 
 
 

We draw more attention to new products, trends, and news by curating existing photography content, mainly produced for big campaigns or printed matters.

A simple flat lay with many white plates, bowls, and cups from Interio placed on a marble top.
A pile of Interio’s best bathroom towels in a moody, dark setting.
A flat lay with coffee, milk, a fresh croissant and tableware by Interio.
A behind the scene shot from an Interio shoot in an old factory hall.
A black wall hanger by Interio with hanging tools and things in front of a dark grey wall.
A crisp flat lay highlighting a scoop of homemade berry ice cream with kitchen tools from Interio.
A pack shot of Interio’s Fratina chair in black.
A shelfie showing office tools from Interio.

From time to time, we also created content specifically for social media, like small animations that bring more playfulness and variety to inspire and engage customers daily.

Let’s work together!