Between 2015 and 2017, I partnered with the German label on many projects and campaigns, focusing on bringing their brand story to life. Each cooperation brought a new set of opportunities to position and expand Type Hype’s letter universe nationally and internationally on social media.
After setting the baseline for coherent and timeless visual communication with a lasting strategy, the marketing team and I took the brand’s awareness to the next level by building partnerships with relevant creators and influencers and managing creative campaigns from finish to start.
The #typehypestories campaign challenged ten selected creators to tell their own stories by interpreting a favorite Type Hype piece. The Instagram series generated more than 90 high-quality posts and inspired an audience of over 600k individuals.
Let’s work together!
